Les Memoires Business Plan
As far back as I can remember I have been fascinated with the psychology of consumerism. Can you imagine a 9 year old pondering, What exactly makes people pay for stuff? One heck of a dork huh? My dorky curiosity followed me through college.
The registrar might have had me major’ing in Electrical engineering but as far as I was concerned engineering was primarily a way to solve hard problems people were willing to pay for. And I spent my spare time building business cases. Les Memoires was one of those business cases that turned out to be an award winning business plan that birthed at competitions across the country and led to a VC-funded startup, Memwas.